Consumer Goods and Services Marketing
Important
This program is no longer accepting applications.
Learn more about the Master of Business Administration at Jacksonville University.
This concentration is designed to develop advanced decision-making skills in the area of brand management and marketing of consumer goods and services. Courses will focus on the key concepts and techniques that are useful in appraising and prioritizing marketing activities, conducting market analysis and solving marketing problems within the broader context of firm management. Application of skills will be demonstrated through extensive case study projects and classroom discussions in these concentration courses.