Cover

B.A. in Communication

The communication major is a ​liberal arts-based and interdisciplinary major. Designed to empower students through the development of critical thinking and effective communication, students will focus on understanding the complex communication challenges in the 21st century and effectively communicating across a variety of mediums.

The strong and varied curriculum enhances and develops multi-dimensional communication skills including speaking, writing, and multimedia content. Theory and practice come to life in an individualized and challenging learning environment.

  • Filming the action on the St. Johns River.

  • Scouting locations at Kingsley Plantation.

  • Learning to compose a great shot.

  • Visiting Venice, Italy as a multimedia journalist.

  • Hosting a podcast.

Degree Requirements

The curriculum includes a core of courses blending theory and history with practice and content development. The communication core includes courses in public speaking, multimedia and video storytelling, news writing, strategic communications and  advertising, and communication history and law.

Students choose additional courses within one of three specialization areas:

  • Multimedia Content and Development
  • Strategic Communication and Marketing
  • Strategic Social Media

Experience gained through participation in student media, communication student organizations, and internships provide an essential component to the curriculum.

Communication Core

COMM 101 
Introduction to Mass Communication and Society
COMM 201SI or 
Introduction to public speaking
mgt 308ws3
business communication
COMM 207WI
ONLINE NEWSWRITING
COMM 209
hISTORY OF cOMMUNICATION AND THEORY
COMM 215
iNTRODUCTION TO pUBLIC rELATIONS AND aDVERTISING
COMM 217
mOBILe AND SOCIAL MEDIA VIDEO
MKG 301
PRINCIPLES OF MARKETING 
COMM 325
SOCIAL MEDIA MANAGEMENT AND STRATEGY
COMM 332WI
SOCIAL MEDIA: WRITING
COMM 401
COMMUNICATING TO DIVERSE PUBLICS
COMM 455
COMMUNICATION LAW AND ETHICS
COMM 390  3-6 OR
INTERNATIONAL COMMUNICATION INTERNSHIP
COMM 490 3-6
COMMUNICATION INTERNSHIP
36
Total credit hours

 

Communication majors must also complete the University core, or general education curriculum appropriate to the degree they seek. Academic Advising offers a downloadable degree plan that outlines the specific courses required for the B.A. in Communication.

Required Area of Specialization: Students must complete at least one of the following specializations listed below.

Multimedia Content Development: Sudents must complete at least nine credits from the following course options:

MART 201 

DIGITAL ART

ART 205 or

INTRODUCTION TO DIGITAL PHOTOGRAPHY

ART 206

INTRODUCTION TO FILM PHOTOGRAPHY

COMM 395 1-3

COMMUNICATION PRACTICUM

COMM 397 1-3

COMMUNICATIONS LEADERSHIP PRACTICUM

COMM 417 

ADVANCED MOBILE AND SOCIAL MEDIA VIDEO

COMM 452

SPECIAL TOPICS IN COMMUNICATION

9

TOTAL CREDIT HOURS

 

Strategic Communication and Marketing: Students must complete at least nine credits from the following course options:

 

COMM 302SI or PERSUASIVE SPEAKING
ENGL 302WI WRITING: EXPOSITION/ARGUMENTATION
COMM 3951-3 COMMUNICATION PRACTICUM
COMM 397 1-3 COMMUNICATIONS LEADERSHIP PRACTICUM
COMM 416 3 SOCIAL MEDIA: CASE STUDIES 
COMM 452 3 SPECIAL TOPICS IN COMMUNICATION
XXX-XXX ANY ONE COURSE SELECTED FROM UPPER-LEVEL MKG COURSES BEYOND DSIM-307 OR MKG-301
9 TOTAL CREDIT HOURS 

 

Strategic Social Media: Students must complete at least nine credits from the following options:

COMM 395 1-3 COMMUNICATION PRACTICUM
COMM 397 1-3 COMMUNICATIONS LEADERSHIP PRACTICUM
COMM 416 SOCIAL MEDIA: CASE STUDIES
COMM 417 ADVANCED MOBILE AND SOCIAL MEDIA VIDEO
COMM 452 SPECIAL TOPICS IN COMMUNICATION
9 TOTAL CREDIT HOURS

 

 

Communication

Related Links

Contact

Communication

Office location

Jacksonville University
2800 University Blvd N
Jacksonville, FL 32211

Office hours

JUCOMM@ju.edu