J. Keith Saliba, Ph.D, assistant professor of journalism and mass communication, co-authored an article that appeared in the Public Relations Journal, Spring 2010. The article, "More Words, Less Action: A Framing Analysis of FEMA Public Relations Communications During Hurricanes Katrina and Gustav" explains how FEMA's crisis rhetoric up to and during Katrina was marked by brevity and advanced a "personal responsibility" frame which emphasized what U.S. residents in the path of the storm could do to prepare. Conversely, FEMA's crisis communications up to and during Gustav featured more than double the number of words devoted to Katrina and advanced a "government responsibility" frame which emphasized what the federal government was doing to prepare.
Dr. Virgil “Peter” Moberg, assistant professor of communications, had a book review published online. To read his review of Matthew Fuller’s book Media Ecologies: Materialist Energies in Art and Technoculture, go to http://rccs.usfca.edu/bookinfo.asp?BookID=305&ReviewID=376 .