The communication program is an interdisciplinary major based in the liberal arts. It emphasizes the development of career-level skills in written, oral, interpersonal, electronic and visual communication. Theoretical, historical, societal and pragmatic perspectives of communication are explored. The curriculum includes a core curriculum that focuses on the theory, law, ethics, principles, procedures and practices of mass, public and interpersonal communication. Students can choose areas of specialization in print journalism, broadcast journalism, public relations, advertising, and speech communication. Pre-professional experiences gained on student-run media, communication student organizations, on-campus practica and off-campus internships provide an essential component to the curriculum.

 

The curriculum includes the integration of classroom instruction with pre-professional work experience on the Navigator, the weekly University newspaper; the Riparian, the University yearbook; a campus news and feature magazine; the Aquarian, the University literary and arts magazine; Dolphin News; the University television channel, and Dolphin Radio, the student-run on-line radio station. Students also have the opportunity to participate in several extra-curricular activities including intercollegiate forensics, communication professional organizations and Lambda Pi Eta, national communications honor society.    

Graduates may enter many fields including journalism, public relations, advertising, radio, television news, television production, graphic design, management, marketing, education, social services and the arts. The communication program also provides a fine foundation for graduate study not only in journalism and mass communication but also in business, law, social work and library science.

 


MAJOR REQUIREMENTS


The student majoring in communication must complete the 33-credit hour communication core and nine (9) credit hours in a selected area of specialization. A total of 42 credit hours is required for the communications major although students may take additional hours in communication as electives to a maximum of 45 credit hours.

The communication major is offered as a Bachelor of Arts degree: that is communication majors must complete a foreign language through the 202 level.


The following communication core courses must be taken: 

Code Course Credit
COMM 101 Introduction to Mass Communication  3
COMM 201SI Introduction to General Speech Communication  3
COMM 205 Introduction to Advertising  3
COMM 207WI Newswriting  3
COMM 209 History of American Media  3
COMM 215 Public Relations Practices & Procedures  3
COMM 217 Introduction to Broadcast Journalism  3
COMM 365 Communication Theory  3
COMM 455 Principles of Mass Media Law  3
COMM 475 Media Ethics  3
COMM 485 Senior Communication Seminar  3
                                                                                 Subtotal:​  33
 

 

 

REQUIRED AREA OF SPECIALIZATION



Choose nine (9) credit hours from one of the following five specializations below:

Print Journalism

 Code Course  Credit
COMM 307WI Advanced Reporting  3
COMM 321 Copy Editing & Newspaper Design  3
COMM 331​ Graphic and Publication Design​ ​ 3
​  or COMM 465 ​Communication Research

 

Broadcast Journalism

Code Course Credit
COMM 317 Broadcast Journalism  3
COMM 417 Advanced Broadcast Journalism  3
COMM 333WI Broadcast Newswriting/Reporting  3

 

Public Relations

Code Course Credit
COMM 301 Effective Communication Strategies  3
COMM 315WI Public Relations & Advertising Writing  3
COMM 401​ Communicating to Diverse Publics​  3​
​  or COMM 415 ​Public Relations Case Studies

 

Advertising

Code Course Credit
COMM 331​ Graphic and Publication Design​  3​
  or COMM 465​ Communication Research​
COMM 335WI Advertising Copywriting  3
COMM 445 Advertising Campaigns  3

 

Speech Communication

Code Course Credit
COMM 302SI Persuasive Speaking  3
COMM 322 Argumentation and Debate  3
COMM 450 Nonverbal Communication  3
                                                                                 Subtotal:​  9​
​                                                                                       Total:  42​

 

Suggested Electives

Code Course Credit
COMM 331 Graphic and Publication Design  3
COMM 395 Communication Practicum  1
COMM 452 Special Topics in Communications  3
COMM 490 Communication Internship  3-6

 

COMMUNICATION MAJOR Important Notes:

  • Students entering the University with the AA degree must take a foreign language through the 202 level.
  • Course COMM 201SI can be used by any University student to fulfill the requirement for a speech intensive course.
  • Students majoring in communication must earn a "C" grade or better in all communication core courses. 
  • A grade of "C" or better must be earned in all prerequisite communication courses before taking a course with the stated prerequisite.
  • Students are encouraged to develop minors or second majors in other fields including but not limited to English, foreign languages and literature, humanities, philosophy, business, art, sociology, psychology, political science, history or theatre. These secondary areas of study should be chosen in consultation with an academic advisor.

 


MINOR REQUIREMENTS



A minor in communication requires 18 credit hours selected with assistance from a communication faculty member.

 

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